Supporters Direct provides advice to trusts on how to organise and acquire a collective shareholding in their clubs on a not-for-profit basis for re-investment.

Their role is to secure greater level of accountability and deliver democratic representation within football clubs and within the game's governing structures.

They deliver advice and guidance on governance and financial accountability to their members and to ensure they play a valued and responsible role in the running of their clubs, improving communication and building a better relationship with the local community.

Supporters Direct Statement responding to Myfootballclub.co.uk takeover - 15/11/07

Supporters Direct today issued the following statement about the imminent takeover of Ebbsfleet United Football Club by website consortium, ‘Myfootballclub.co.uk’:

Spokesperson Kevin Rye, said: "Fundamentally, playing fantasy manager is not about responsible democratic supporter representation or community ownership, which are the core values of the trust movement.

"Indeed we are one of the most vigorous exponents of reform of the ownership structures in football, but our interests are in long term sustainability and governance of clubs.

"This might be seen as a one off gimmick, and harmless enough by many, however this is a real football club, these are real finances, and real fans. The question needs to be asked what happens to the club finances and its supporters if the novelty starts to wear off?"